Roebling Museum Feasibility Study for Workers Rowhouse


We have started work with the Roebling Museum in Florence, NJ on a “community-driven adaptive reuse feasibility study for a company town worker's rowhouse.”  This work includes two Audience Research components and an Assessment of the Heritage Tourism Potential for the small brick row home at 101 Second Avenue.  The Roebling Museum purchased the property last year to better interpret life at the Roebling Company in Roebling, NJ.  The New Jersey Historic Trust fully funded this audience research project in their grant round in 2021.


The online and paper survey of community residents asks about their views on the future use and purpose of the 101 Second Street building.  The survey will capture opinions about the future of the Roebling Museum, as well as the small rowhouse that is located across the street from the museum entrance. Later in the fall, we will undertake four focus groups to understand the views of participants about the future use of 101 Second Avenue.   From these community surveys and focus groups, we will provide a report to the Roebling Museum board on two options for 101 Second Avenue that seem the most viable based on this audience research.  We are looking forward to completing this project in early 2023.